Module 3 explores the way entrepreneurs think. ‘How does an entrepreneur think like?’? How is entrepreneurial thinking connected to the so called entrepreneurial skills, and what is it in all of this that is important for us here in relation to intrapreneurship and the intrapreneur?

In attempting to respond to these questions we draw from certain approaches that propose a differentiation between managerial, strategic and entrepreneurial thinking, and eventually identify those aspects – the sweet spots – of these approaches that are well-suited to our goal, which is to show what it takes to become the in-company entrepreneur.

From there on, we move into a discussion focusing on the entrepreneurial process as an act of setting up a firm within a firm, that is, the entrepreneurial process as an independent ‘entity’, a pre-firm process owing its own existence and value way beyond the success or failure of its results, that is the success or failure of a created firm, company, or initiative.  The overall approach of the entrepreneurial process is deemed highly enlightening and effective in an attempt to position an entrepreneurial initiative within the context of a company.

Lastly, we deal with the concepts of idea and opportunity, their similarities and differences. We suggest certain methods and tools that can be used by intrapreneurs in the idea generation process, as well as in the evaluation process of a (business) opportunity.


Module 3 consists of 2 Units:


“The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys”. - Seth Godin, author, entrepreneur, marketer, and public speaker.

You have dreams for the future? You have thousands of ideas in your mind?… What are you waiting for? MAKE ALL THIS HAPPEN!!! NOW!